See how Ignite can help you and your organization grow.
Ignite understands that companies and individuals often struggle when there is a lack of strategy, process,communication, training and a coach in their corner.
Whether you struggle with strategy, process or training or you lack the bandwidth to carry out your action plans, Ignite can help. Ignite has developed a reputation for helping firms improve processes, create better leaders, and develop winning strategies that lead to successful firm growth through individualized recommendations, programs and services.
Ignite will serve as your partner, and together, we can create positive experiences for both your clients and your employees, resulting in increased brand loyalty externally and internally.
BUSINESS DEVELOPMENT AND MARKETING AUDIT SERVICES
Are you ready to take your business development and marketing to the next level and significantly impact your bottom line through increased efficiencies, process development and improvement, strategy, internal communication, training,
AUDITS. The most effective way to evaluate your current position and determine the steps you need to improve and take your firm to the next level is through a Business Development and Marketing Audit. Ignite’s audits begin with a leadership discovery meeting to discuss growth challenges and determine specific audit goals. One-on-one interviews with key staff are conducted along with a review of processes and other key information or resources based on goals. The result is a comprehensive analysis of individual and corporate skills, goals, and deficiencies along with recommendations for improvement. We can also identify participants for our Doer-Seller Business Development Training Program.
PROCESS DEVELOPMENT. Implementing a strategic business development program can help transition to a rife approach, placing more focus on specific targets. Through a priority-based client management approach, you can spend the majority of your time on your highest priority clients, while addressing other clients at the same time. We can help implement this program to maximize business development efforts to win work and stay ahead of your competition.
STRUCTURE ANALYSIS. We can help create a structure that encourages a business development culture. This includes reviewing your existing structure, harnessing your existing talent, and identifying and growing future leadership while promoting accountability.
BUSINESS DEVELOPMENT MEETINGS. Are you struggling with business development communication and teamwork? Ignite can help you design a monthly one-hour business development meeting that captures highlights and ensures you don’t drop the ball. We work with you to develop a format and design the tools you need to meet your organizational needs and yield results.
STRATEGIC PLANNING SERVICES
Have you exhausted countless hours developing strategic plans that have not been implemented? You are not alone. Creating and implementing an effective strategic plan is possible – when you have the right guidance and the right process to go from a plan on paper to a plan in motion.
STRATEGIC PLANNING. At Ignite, we believe the success of a strategic plan is in the Action Plan! This is where the rubber meets the road. With a well thought out action plan, it is clear who is going to do what by when in order to get where you want to go. Ignite can help you set up your organization for success by helping you plan, implement, and monitor your organization business strategy. Each client has their own unique situation and unique needs. We have helped organizations develop their strategic plans top down as well as bottom up.
MARKETING PLANS. Once a strategy is in place, Ignite can assist you in developing a comprehensive marketing plan based on goals, objectives and resources that will guide you to successfully promoting and growing your firm. This includes market positioning, differentiation, method for reaching clients/prospects, and external expert positioning. All these combine to raise your firm’s profile and enhance relationships that lead to increased revenues.
MARKET RESEARCH. Ignite can assist you with various levels of market research, including identifying prospects, tackling client research, CIP tracking, identifying emerging markets and other market trends, and more.
MEETING FACILITATION. From strategic planning to board retreats, Ignite serves as your partner and outside facilitator for services, including preparation, logistics, setup, facilitation, wrap up, and reporting.
LEGO SERIOUS PLAY FACILITATION. This method offers a facilitated meeting, communication and problem- solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Typically, workshops focus on visioning, strategy, developing solutions or team building while each
participant builds his or her own Lego model in response to the facilitator´s questions. These 3-D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making. It also helps foster creative thinking to find unique solutions. The technique provides all participants with a voice, and the method serves as a shared language regardless of culture or position.
STRATEGIC CLIENT PURSUIT SERVICES
Ignite understands that winning a strategic pursuit means ensuring your client does not see you simply as a commodity. When comparing firms, most clients will say that you and your competitors hold roughly the same expertise and value. It is up to you to clarify how you are different and why they should hire you over your competitors. Our methods and messaging take you from commodity to trusted asset.
CLIENT CAPTURE PLANNING. Client capture plans detail all the information and tactics needed to capture a new client or retain a strong existing client. Ignite will work with you to identify strategic clients and create capture plans that enable you to plan ahead, gather intel, understand key issues, position yourself, and build relationships and trust ahead of the RFP. We help you find the right information, ask the right questions, and develop winning relationships.
STRATEGIC PURSUIT PLANNING. Once you have identified a project for pursuit, we help you lay out a pursuit strategy that identifies your unique differentiator's along with key client and project issues and hot buttons. We assist you in developing a message based on the benefits of your specific features that are important to the client as well as supporting evidence to help you bring home the win.
INTERVIEW/PRESENTATION STRATEGY & COACHING. You made it to the shortlist! This is often where many firms drop the ball. Your interview strategy must be different from your proposal strategy. Ignite works with teams to develop interview specific strategy through planning, messaging, story-boarding, impactful visuals, choreography and improving speaking skills.
CREATING A CHAMPIONSHIP INTERVIEW TEAM WORKSHOP. Ignite offers an intensive one-day workshop where we utilize a real project of your choice – past, present or future – to develop a presentation while working in teams (marketers, project managers, superintendents, and anyone else involved in an interview). We take these teams through the stages of creating a winning interview to include: planning, developing a strategy, creating the right message, story-boarding, creating impactul visuals, choreographing, and improving public speaking skills as well as Q&A. At the end of the day, each team presents and a winning team is chosen, just like a real interview.
CLIENT EXPERIENCE SERVICES
As an official partner of Client Savvy, we assist firms with developing their full CX (Client Experience) Strategy and implementing Client Feedback Tool – a survey tool that guides your strategy.
CLIENT LOYALTY AND FEEDBACK PROGRAMS. Utilizing the Net Promoter Score Loop, we work with firm's to develop a client survey program using industry out-of-the-box tools to monitor client loyalty and develop strategies based upon feedback.
CLIENT EXPERIENCE JOURNEY MAPPING. Ignite and Client Savvy work with firm's in developing a Client Journey Map. We take you through a process that encourages you to look at the entire life-cycle of a client and identify every point of contact between your firm and your client. We then identify gaps in your processes as well as touch points where you can create impacftul moments. This process puts you in your client’s shoes so you can understand and enhance their experience.
CLIENT PERSONAS. When you are developing your marketing and content strategy, it is tempting to try to make everything as widely appealing as possible. Creating client personas – fictional representations of your target audience – can help you avoid the trap of creating something for everyone while still managing to stay productive and keep up.
CLIENT EMPATHY MAPPING. This powerful tool allows you to understand your clients’ emotional needs, drivers, fears, questions and anxieties simply through your own understanding and awareness. Our process is useful for creating winning proposals, retaining clients, and increasing client loyalty.
CLIENT PERCEPTION STUDIES. Serving as a third-party partner to gain honest, open feedback, Ignite can help you deepen your business development relationships, improve upon your performance, address issues before they become problems, assess your current brand, and develop strategies for your marketing and project management efforts.
STRATEGIC MARKETING SERVICES
Are you ready to tell your story? Ignite thinks outside the box to offer you fresh, new perspective and inspired thinking. Our innovative ideas for your business create a story to make an impact. Our approach includes helping you innovate through idea generation, developing award-winning marketing campaigns and events and sound strategies that build business.
BRANDING. Your brand is the feeling you elicit from those who encounter you. Ignite helps firms develop brands that capture clients while also improving employee retention and recruitment.
CAMPAIGN & EVENT STRATEGY. From marketing campaigns to special events, one big idea can set your firm apart from your competition and be the winning differentiator when competing for work. Strategy, creativity and implementation are key to success. Ignite can help you develop winning campaigns and events that help you position yourself to win more work.
COMMUNICATIONS PROGRAM. Communications are crucial to the success of any company. Yet this is the piece we so often see as lacking in firms, especially as they grow. We work to develop a plan that encourages accountability, fosters teamwork, engages all levels of leadership, crosses markets and service lines, and integrates marketing. This includes: MEETING TOOLS to create a concise, informative, and productive meeting MEETING FORMAT for all participants to work together to implement actions and achieve goals MEETING FACILITATION for successful leadership to engage participants Ignite also offers content for corporate retreats including keynote topics and other audience engaging programs.
EXPERT POSITIONING. Positioning is an art. Great positioning tells a compelling, attention grabbing story – a story that resonates with your audience. Positioning your talent as experts in the industry and your firm as value added can be enhanced through the development of external education and training programs. Beyond the typical brown bags and conferences, Ignite can help you develop a strategic external education and training program that can raise your firm’s profile in creating and enhancing relationships that lead to increased revenues.
RETENTION & RECRUITMENT STRATEGY SERVICES
As A/E/C firms suffer from a shortage of experienced design and construction professionals, the industry finds itself amidst a talent war. It stands to reason that employee retention is among the top priorities for A/E/C firms today. Ignite helps firms develop retention and recruitment strategies to help them win the talent war.
PROFESSIONAL DEVELOPMENT PLANS / ANNUAL REVIEW DEVELOPMENT & TRAINING. Ignite assists firms with the development, launch and instruction of professional development plans as well as annual review development and execution. Additionally, we assist firms in training their reviewers on how to conduct a successful annual review that aids in employee retention.
COACHING. Ignite provides coaching services that include goal setting, planning, monthly meeting and reporting. We help individuals get to the next level of their career, and we help teams reach revenue goals. We can also assist you with Strengths Based Coaching for your leadership and teams. Beginning with your Strengths Finder assessment, we work with you and your teams to expand on their experience, gifts, and qualities, allowing leaders to manage more effectively and better motivate, inspire and structure their teams to maximize each individual’s strengths for optimal team performance.
TRAIN THE TRAINER. Ignite offers the majority of its services and training as a train the trainer option to help develop your in-house staff skills.
DOER-SELLER BUSINESS DEVELOPMENT TRAINING PROGRAM
Our Doer-Seller Business Development Training Program guides participants through all the stages of business development. Program sessions are designed to include hands-on workshops along with practical assignments, allowing participants to work simultaneously toward their goal of securing a new client or enhancing an existing one. Participants develop a personal business development plan, develop the client relationship, create a capture plan, identify an opportunity, position
the firm, develop the proposal strategy, write the compelling cover letter, develop the interview, and secure the work. We work with you to customize the program to meet your needs.